Florida First
From Putnam ad

With early voting now underway and the primary election just two weeks ago, Republican Adam Putnam is ending where he began his campaign for governor – touting his “Florida First” message.

Putnam’s newest TV commercial is aspirational saying, “In Florida, anything is possible.” Looking into the camera and narrating the commercial, Putnam mentions Florida put a man on the phone, the state’s beaches and agriculture. He calls Florida the launchpad for the American dream.

Putnam is following the traditional model of closing a campaign with a positive commercial. For the past several weeks, his ads have hit his GOP opponent Congressman Ron DeSantis. With every public poll since early July showing DeSantis with a double digit lead in the race, the new ad may also be a reality check for a candidate who was once the front runner for the GOP nomination.