Low alcohol beverages are becoming popular in the present times. These beverages are becoming mainstream product owing to the cultural shift toward wellness. Strong shift in consumer awareness, especially among the millennial population owing to the health risk associated with the consumption of high alcohol content beverages have resulted in growing popularity of low alcohol beverages. A major section of the global population is quitting excessive alcohol consumption and are opting for low ABV beverages. This is evident from continuous decline of alcohol consumption in many European countries and in the US. Additionally, advent of many low ABV beverages such as hard seltzers has resulted in growing popularity of low alcohol content beverages. Rising popularity of many e-commerce channels have also augmented the growth of the market.
The global low alcohol beverages market was valued at USD 889.7 million in 2021 and is expected to exhibit a CAGR of +4% from 2021 to 2027.
Post the Covid-19 outbreak, sales of low alcohol beverage has increased substantially across the globe. Panic buying due to closure of retail outlets has been a major factor behind this sudden surge in demand. Additionally, consumers consider low ABV beverages to be healthier option during the Covid-19 pandemic. Many e-commerce channels have proved to be a boon during the pandemic. End consumers have well accepted the move as it reduces the chances of getting infected by the virus. This is evident from steep increase in online sales of alcohol.
- Anheuser Busch InBev.
- Carlsberg Group
- Constellation Brands
- Diageo Plc
- Heineken Holding Nv
- Accolade Wines
- United Breweries Group
- The Brown–Forman Corporation
- Bacardi Limited
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Covid – 19 Impact
The global low alcohol beverages market has witnessed exponential growth over the last couple of years. The outbreak of the Covid-19pandemic has created lucrative growth opportunities for low alcohol beverage manufacturers across the globe. Growing consumer preference toward healthier drinks instead of high alcohol content beverages is anticipated to create a lasting impact on alcohol consumption trends in coming years.
- Rising consumer awareness for mindful drinking habits:
Rising consumer awareness regarding the harmful effects of consumption of high alcohol content beverages have been a major factor boosting the low alcohol beverages market. This is evident from continuous decline in alcohol consumption across many European countries and in the US since last couple of years. The millennial population across the globe has been major factor behind this sudden shift in consumer taste and preference.
- Effective marketing strategies and packaging styles
- Growth of the organized retail sector in developing countries
- The advent of food-based e-commerce platforms
- Limited availability
Key Market Opportunities
- Increasing demand for lighter, low carbs and alcohol content beverages
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Low-Alcohol Beverages Market Segmentation
- Low-Alcohol Beer
- Low-Alcohol Wine
- Low-Alcohol Spirits
- Low-Alcohol RTD’s
- Low-Alcohol Cider
- Supermarkets and Hypermarkets
- North America
- Rest of the World
Detailed TOC of Global Low Alcohol Beverages Market Research Report-
- Chapter 1
- Chapter 2
- Chapter 3
- Chapter 4
- Chapter 5
- Chapter 6
- Chapter 7
- Chapter 8
- Chapter 9
- Chapter 10
- Chapter 11
- Chapter 12
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