The ski clothing manufacturers are focused on launching and developing innovative products that utilize advanced technology to meet the changing demands and needs of their customers. For instance, Helly Hansen introduced radar-sensitive ski pants in 2016. These radar-sensitive pants feature an updated rescue system that indicates the skier’s location if he or she becomes trapped in the snow.
This increase is attributed to an increase in the number of injuries sustained while participating in snow sports. In&Motion has launched a smart ski airbag suit to protect skiers from injury in the event of a collision. The suit detects a person’s movement and expands into an airbag to protect against injury during a fall or slip. These new launches by market leaders in the interest of customer safety are expected to continue to be a positive factor. North America was the region’s dominant market in 2018, with a 45 percent share. This growth is attributed to the strong presence of buyers who ski recreationally in countries such as the United States and Canada. Additionally, an increasing number of female skiers as a result of companies introducing new products and technologies to ensure women’s safety is expected to increase demand for ski equipment and gear in the near future.
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Asia Pacific is expected to expand at a 3.7 percent compound annual growth rate. This increase is attributed to increased government initiatives promoting snowsports and activities. China launched the Get into Snow Sports (GISS) initiative in 2018. This initiative was launched as part of the Winter Olympics, which was organized by the International Ski Federation (FIS) with the goal of developing and promoting snow sports worldwide and encouraging skiing in China. The companies are constantly developing new product designs based on consumer preferences for fashion and safety in order to expand their market share. For instance, Thule Group launched a new collection of ski backpacks and snowboards in January 2018, complete with flexible and detachable airbags for added protection.
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