Global Consumer Wet Wipes Market Growing Dynamically at CAGR +4% by end of 2027| Johnson & Johnson, Kimberly-Clark, Unicharm, Hengan, Pigeon Corporation, Burt’s Bees

Consumer wet wipes are skincare products developed for maintaining health of the skin, and comprise properties such as acne prevention, ultraviolet protection, anti-aging, anti-inflammatory, and skin smoothing. A wide range of plant-derived, synthetic oil, and water solution-based wipes are marketed and sold across the globe.

Omnichannel retailing has been a rising trend among industries across different countries. Manufacturers of consumer wet wipes are focusing on the distribution of their products via different physical stores that include convenience stores, hypermarkets, supermarkets, department stores, and pharmacy stores. The online retailing, whose backbone is the internet, is therefore expected to witness proliferation in the foreseeable future, thereby providing a boost to sales of consumer wet wipes worldwide. Convenience and portability associated with packaging of consumer wet wipes are considered to be imperative factors influencing their purchases, as compact packaging, such as travel packs, enhances portability and reduces the overall cost of the product. Growing adoption of specialty wipes is another major trend being witnessed around the world, as these wipes can be utilized by humans as well as for pets such as cats and dogs. Specialty wipes also facilitate use in cleaning cars, and hard surfaces & floors at residential spaces. Key companies producing consumer wet wipes are now introducing wet wipes for use in industrial applications, such as cleaning & protecting hands of workers, machinery and tools, for maintaining hygiene at workplaces.

The global market for consumer wet wipes to depict an average +4% value CAGR between the period 2021 and 2027.

Consumer Wet Wipes Market Key Players

Some of the key players include are Johnson & Johnson, Kimberly-Clark, Unicharm, Hengan, Pigeon Corporation, Burt’s Bees, Farlin Infant Product Corporation, TLC International, Nice-Pak Products, Inc., and Excelcare Products.

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Global Consumer Wet Wipes Market Growth Dynamics

The global consumer wet wipes market is slated to show growth at rapid pace in the forthcoming years. Consumer wet wipes refer to skincare products intended to maintain healthy skin. These products are gaining traction across the globe owing to plethora of advantages they offer. Thus, growing use of these products to gain ultraviolet protection and acne prevention is foreseen to fuel the consumer wet wipes market growth. In addition to this, these products are in high demand owing to anti-aging, anti-inflammatory, and skin smoothing properties.

Major players operating in the global consumer wet wipes market are growing focus toward offering their products in attractive packaging. Apart from this, vendors are growing concentration toward lowering the prices of their products. All these factors are estimated to drive the sales of global consumer wet wipes market in the forthcoming years.

 Consumer Wet Wipes Market Segmentation

By Product Type

  • Cosmetic Wipes
  • Baby Wipes
  • Intimate Wipes
  • Household Wipes

By Technology

  • Airlaid
  • Spunlace
  • Wetlaid

By Sales Channel

  • Modern Trade
  • Departmental Stores
  • Drug Stores
  • Convenience Store
  • Online Stores
  • Other Sales Channel

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Regional Analysis

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

Table of Contents:

Chapter 1: Global Consumer Wet Wipes Market Overview

Chapter 2: Market Data Analysis

Chapter 3: Technical Data Analysis

Chapter 4: Government Policy and News

Chapter 5: Global Consumer Wet Wipes Market Manufacturing Process

and Cost Structure

Chapter 6: Productions Supply Sales Demand Market Status and Forecast

Chapter 7: Key Manufacturers

Chapter 8: Up and Down Stream Industry Analysis Art Supplies

Chapter 9: Marketing Strategy

Chapter 10: 2021-2027 Consumer Wet Wipes Market Development Trend


Chapter 11: New Project Investment Feasibility Analysis

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