Coming off a record year in 2017, Florida welcomed another record number of tourist to the state in the first three months of 2018. Representing a 7.4 percent increase over 2017, 33.2 million visitors came to Florida in the first quarter of the year.
“Since December 2010, Florida has created more than 1.5 million jobs, and a large part of this growth is because of the incredible success of our state’s tourism industry,” said Governor Rick Scott. “I appreciate the team at VISIT FLORIDA and their help making these historic numbers possible.”
The details inside the numbers indicate that both domestic and international tourists continue to come to Florida.
- The number of Canadians visiting the state increased 2.5 percent over 2017.
- Total enplanements at Florida’s 18 major airports in Q1 2018 increased 7.6 percent over the same period the previous year, with Orlando International Airport reporting the most enplaned passengers at nearly 6 million. Of total enplanements, 80.1 percent were domestic, up 1.4 million compared to Q1 of last year.
- The number of rooms sold and the hotel occupancy rate in Q1 2018 also grew by 3.3 percent and 1.9 percent respectively.
“This record setting quarter of 33.2 million visitors to our state, the largest quarter in our state’s history, shows that VISIT FLORIDA is marketing our state like never before,” said Ken Lawson, President and CEO of VISIT FLORIDA. “We will continue developing more innovative and cutting-edge marketing programs to build on this success across the country and across the world. I am very proud of our team’s efforts as we continue to market Florida as the number one global destination.”