The widespread impact of the COVID-19 (coronavirus) pandemic is becoming evident in the packaging industry. Apart from plastic, even paper is under scrutiny for harboring coronavirus pathogens. This has triggered the demand for heat-treated aseptic packaging. Since people are becoming conscious about their health against the backdrop of the pandemic, the demand for ultra-high temperature (UHT) processed products is surging. This trend is anticipated to benefit companies in the aseptic paper packaging market.
The aseptic paper packaging market is interdependent on the food & beverages (F&B) industry, where the latter is deemed essential by international healthcare organizations. However, trade restrictions and slowdown in production activities are affecting market growth. Hence, stakeholders in the packaging and F&B industries are tapping into incremental opportunities via e-Commerce to keep economies running amidst the unprecedented demand and supply due to the pandemic.
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Indian Manufacturers Collaborate with European Suppliers for On-the-go Dairy Products
Companies in the aseptic paper packaging market are unlocking growth opportunities in the on-the-go beverage sector. For instance, ASEPTO— a packaging company based in Noida, India, has innovated in a six-layered packaging material, which involves paperboard, polyethylene, and aluminum in order to expand their business in aseptic liquid packaging. Manufacturers in the in the aseptic paper packaging market are increasing efforts to offer optimal shelf life, convenience, and ease of opening in on-the-go dairy products, juices, and distilled beverages.
Preventing beverages from bacterial load and microorganisms are the key focus point for manufacturers. In order to offer product delight, manufacturers are increasing the availability of packaging options that minimize the need for refrigeration and cold chain arrangements. Manufacturers in India are teaming up with European suppliers who provide best-in-class raw materials for high-specification liquid packaging.
Stringent Recycling Regulations and High Production Costs Restrict Market Growth
The aseptic paper packaging market is estimated to reach an output of ~4,599,638 tons by the end of 2025. In order to bolster their credibility credentials, manufacturers sterilize, form, fill, and seal the paper packaging materials in a continuous operation until the end of the processing line. However, manufacturers are challenged with stringent regulations for recycling of the gable-top and aseptic containers. Hence, companies in the aseptic paper packaging market are adhering to the ISRI (Institute of Scrap Recycling Industries) specifications that recommend the judicial use of polyethylene (PE) materials and minimize the use of prohibitive materials.
Dairy products are expected to hold a lion’s share of the market for aseptic paper packaging. However, disadvantages of aseptically packaged milk involves high production cost and alterations of sensory characteristics of the milk with a more cooked flavor to it. Advantages such as increased shelf life and easy storage tend to offset its disadvantages.
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Recyclable Packaging Materials Contribute toward Environment and Economic Development
Ecologically aware consumers are contributing toward the expansion of the aseptic paper packaging market since paper is a renewable resource. The sustainability trend is helping packaging companies to reduce the use of plastic by a great proportion. Sustainability initiatives are bolstering the growth of the aseptic paper packaging market. As such, manufacturers are using eco-friendly packaging materials that are carbon neutral and 100% recyclable.
Creating a corporate forest is an important step forward to deploy sustainable innovations in the market landscape. IPI— a supplier of aseptic carton packaging solutions for the beverage and liquid food industries, is contributing toward environment and economic development by manufacturing renewable and recyclable packaging options. As such, companies are investing in mechanical as well as mechatronic machines to boost production efficiencies.
Smart Packaging and Tamper Protection Norms Hold Lucrative Business Opportunities in India
Companies in the aseptic paper packaging market are gaining proficiency in material innovations to make products desirable. Asia Pacific is expected to hold the highest revenue among all regions in the market, where the market is anticipated to clock a healthy CAGR of 5.6% during the assessment period. India, being one of the key economies with a dense population in Asia Pacific, is offering lucrative business opportunities for packaging companies, since paper and cardboard are popular materials after plastic for beverages and liquid foods.
The tetra packaging technology is being highly publicized in India. Moreover, India is one of the major importers of aseptic packaging paper from European and other suppliers. Key market trends such as smart packaging for product management and tamper protection are expected to become a common norm in the upcoming years.
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Natural Brown Color in Gable-top Cartons Increase Product Uptake and Visibility
Keeping in mind emerging consumer trends and global environmental challenges, manufacturers in the aseptic paper packaging market are innovating in sustainable packaging options. For instance, Elopak— a global supplier of carton packaging and filling equipment for liquid food is utilizing recyclable paperboard from legal and acceptable sources by taking responsibility about forest management. In order to increase visibility and product uptake at supermarkets, companies in the aseptic paper packaging market are deploying design innovations in materials by retaining the natural brown color and texture of wood fibers.
Manufacturers are designing new shapes and features in packaging solutions to meet changing consumer demands. In order to gain market recognition, manufacturers are focusing on operational excellence, leading to improved product performance and client cooperation. Companies are using Pure-Pak® carton systems to increase product uptake. They are utilizing gable-top cartons that help reduce the carbon footprint.
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